Assignment
Fietsenwinkel
Year: Maart 2019 - JUni 2019
Client: Fietsenwinkel, Booming and CMD
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Fietsenwinkel
Assignment
Conversation rate optimization at de fietsenwinkel
My solution: Fietsenwinkel
At the company Fietsenwinkel.nl I looked into the possibilities for Conversion Rate Optimization. I did this to add details to the current website. I used persuasive design principles. You can view my design process here.
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Research
I started with my team by analyzing the website so that we can make improvements in the right areas. I have used these research methods
– Site analysis
– Competitive Analysis
– Audience strategy
From here we created a buyer persona and a customer journey and we decided to improve the decision aid
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Testing
During this design process we tested in different phases. We started usability testing on the Lo Fi prototypes, from there we have designed a Hi Fi prototype
We eye-tracked the Hifi prototype to see if the user can easily buy a bicycle with a few instructions.
Through an iterative process, we eventually managed to make an adjustment to the website so that our target group can easily and quickly find a bicycle that meets their expectations.
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PRototype
Interested in the result of my project view my prototype!